Cap & Okulska (eds): Analyzing Genres in Political Communication. Theory and Practice




Cap & Okulska (eds): Analyzing Genres in Political Communication. Theory and Practice

(image) Cap, Piotr and Urszula Okulska (eds). 2013. Analyzing Genres in Political Communication: Theory and Practice. Amsterdam: John Benjamins. [DAPSAC 50]

"Featuring contributions by leading specialists in the field, the volume is a survey of cutting edge research in genres in political discourse. Since, as is demonstrated, “political genres” reveal many of the problems pertaining to the analysis of communicative genres in general, it is also a state-of-the-art addition to contemporary genre theory. The book offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs. The chapters, which engage in timely issues of genre mediatization, hybridity, multimodality, and the mixing of discursive styles, come from a broad range of perspectives spanning Critical Discourse Studies, pragmatics, cognitive psychology, sociolinguistics, applied linguistics and media studies. As such, they constitute essential reading for anyone seeking an interdisciplinary yet coherent research agenda within the vast and complex territory of today’s forms of political communication."

Table of Contents

  • Notes on contributors
    • Analyzing genres in political communication: An introduction
      Piotr Cap and Urszula Okulska
  • Part I. Theory-driven approaches
    • Chapter 1. Genres in political discourse: The case of the ‘inaugural speech’ of Austrian chancellors
      Helmut Gruber
    • Chapter 2. Political interviews in context
      Anita Fetzer and Peter Bull
    • Chapter 3. Policy, policy communication and discursive shifts: Analyzing EU policy discourses on climate change
      Michał Krzyżanowski
    • Chapter 4. The television election night broadcast: A macro genre of political discourse
      Gerda Eva Lauerbach
    • Chapter 5. Analyzing meetings in political and business contexts: Different genres – similar strategies?
      Ruth Wodak
    • Chapter 6. Presenting politics: Persuasion and performance across genres of political communication
      James Moir
  • Part II. Data-driven approachesIndex
    • Chapter 7. Legitimizing the Iraq War through the genre of political speeches: Rhetorics of judge-penitence in the narrative reconstruction of Denmark’s cooperation with Nazism
      Bernhard Forchtner
    • Chapter 8. Macro and micro, quantitative and qualitative: An integrative approach for analyzing (election night) speeches
      Thorsten Malkmus
    • Chapter 9. Reframing the American Dream: Conceptual metaphor and personal pronouns in the 2008 US presidential debates
      Michael Boyd
    • Chapter 10. The late-night TV talk show as a strategic genre in American political campaigning
      Katarzyna Molek-Kozakowska
    • Chapter 11. Multimodal legitimation: Looking at and listening to Obama’s ads
      Rowan Mackay
    • Chapter 12. Blogging as the mediatization of politics and a new form of social interaction: A case study of ‘proximization dynamics’ in Polish and British political blogs
      Monika Kopytowska
  • Index